Why Use Infographics?

No matter what industry you work in, good and informative content is crucial to effective marketing. What is considered content?  Lots of things, but typically the first thing that comes to mind is written material.  No doubt…articles, advisories and commentaries are super tools.  However, I am seeing more and more infographics being used to communicate…

How Content Helps You

I was so pleased to have spoken at the In Practice law conference today in Hartford, CT.  My co-presenter, Kirsten Lovett, and I presented a program called: “Repurposing with Rewards: A Guide to Creating Website and Social Media Content”.  We had a fantastic room of attendees (who I hope walked away from the presentation with…

Key Skills for Achieving Success

We all have skills, albeit some stronger than others.  Some skills we use more frequently, some with more success. I often get asked to look into the future and determine what is needed to remain relevant in such a fast changing environment. But, what are the key skills for succeeding in marketing your practice or…