Relationship Appreciation: Recalibrating Marketing for the Holidays

The holiday season can be a wonderful time of year. Unfortunately, many of us get stressed out… the feeling like we can’t keep up with the multiplying demands creeps in.  Specifically, I hear people stress over how to continue marketing efforts through this season. What can we do?  Balancing the end-of-year work commitments with the trips to the…

Making the Most of Home Stretch Marketing

December 31, 2014 is just 10 short weeks away.  Like the saying goes, time flies when you’re having fun! Now is a great time to start the annual rite of passage.  Reflection.  Take the opportunity to look at what took place over the last 10 months.  Think about how you can complete the year on a strong…

Linked In Etiquette: The Unwritten Rules

There is an etiquette to everything.  Whether in a business or personal setting, it is important making a good impression is often the foundation of ongoing relationships. Social networking has experienced exponential growth and we use online tools for almost everything. Just as in face-to-face interactions, there are expected behaviors online that aren’t published hard and…