As the year gets to its mid-point, I often get questions related to retirement from senior-level attorneys. The story is pretty typical. They want to slow down, relieve some of the demands of their practice, but still keep their clients happy and well cared for. Perhaps most importantly, they want their clients to stay with their firms.…
Marketing plans come in all shapes and sizes. However, studies show that businesses with written marketing plans always do better than those who undertake ‘random acts of marketing’. Sometimes more than double the business. Marketing plans aren’t just a pretty brochure or a Facebook page. A marketing plan includes a broad range of information that points…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…