Content Marketing, the Key to Becoming a Thought Leader in 2015

Content marketing is a most effective tool for marketing businesses and firms of all types.  In 2015, marketing experts predict that content marketing will remain the go-to tool for not only standard marketing, but also for building a reputation for thought leadership.  Effective thought leadership strategies have always showcased niche knowledge through well written and cleanly presented content. However, to get…

Setting Goals in Steps: A 2015 Strategy

As 2015 quickly approaches, my thoughts naturally turn to making resolutions and setting goals. Research shows that people who define and write down goals make more progress than those who don’t take the time to record them.  So, here is a little secret I uncovered several years ago… goals do not need to be lofty or…

4 Tips for Setting Achievable Goals

As the new year rapidly approaches, it is time to select goals for 2015.  Instead of setting an annual goal this year, consider committing to smaller, quarterly goals. Research shows that people with defined short-term goals make more progress than those who stick with annual goals.  Shift your thinking to where you want to be in say…