The Essential Quick Pitch
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Everyone needs a quick pitch and summer is a super time to develop it. No, I am not talking about baseball, nor am I referring to a sales pitch. I am talking about a very brief sentence or two that you use to introduce yourself in a casually, socially acceptable way. Summer is a great…
What are Twitter Hashtags for Anyway?
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Twitter is starting to become more mainstream in the legal industry as a legitimate way to share information and communicate with others with similar interests. Lawyers get nervous when it comes to tweeting, not knowing where to begin. I always advise individuals and firms to take baby steps when learning to tweet. Start out slowly…
The ‘Take Ten’ Approach to Marketing
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I often hear people say they don’t have time to market their practice. People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do. Nonsense. We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…