The ‘Take Ten’ Approach to Marketing
I often hear people say they don’t have time to market their practice. People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do. Nonsense. We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to arrive, right? What if you took ten minutes every business day to do one marketing task? That adds up to 50 minutes a week of marketing time. Here are a few ten minute tasks you can schedule for yourself.
- Send an email. Followup on a conversation with a colleague, business acquaintance or client via email. Let them know you are thinking about the topic that is on their radar.
- Communicate via Linked In. This can include sending a direct message, posting status, highlighting a news story or linking to more people.
- Make a phone call. Call a client, colleague or referral source to check in. Let them know you are thinking of them in connection with a particular topic.
- Tweet. Share a thought, article or retweet something interesting.
- Write a blog post. OK, I know this takes more than 10 minutes, but if you work on one post for 10 minutes over three days you will have a completed post.
- Thank someone. Send a thank you note to someone who has done something nice for you or helped you to promote your services.
- Ask for work. Follow-up with your referral sources or clients and ask them if there is anything else you can assist them with.
- Make a lunch or coffee date. Choose a client, referral source or reporter to catch up with.
There are a multitude of activities you can undertake to forward your marketing goals. It doesn’t have to be complex or take lots of time. It just has to be part of your routine and sincere. Schedule your ten minutes each day now for the next month. You will see results over the long haul.