The Three Steps for Forming Habits

I often ask people about their marketing programs…what marketing are you doing and how is it going for you?  People usually can identify marketing activities fairly easily.  It is the second part of my question that becomes more troublesome. Many people reply that they just can’t seem to stick to it. A lot of marketing…

Social Skills for the Social Media Age

Social skills are very important to building relationships. In this age of technology, social media is also important to building relationships. So, are they related? Absolutely. Participating in social media definitely calls for the soft art of social skills. Whether you are using social media for business or personal use, the way you interact with…

Face-to-Face Marketing

Believe me…I am a believer in using social media, blogs & websites and other technology tools to market a business.  However, I have to emphasize that these tools are meant to support your relationships. Despite the growing popularity of digital tools, face-to-face interactions are extremely valuable and essential to building long-term, loyal business relationships. A…