Summertime Marketing
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It is finally summertime in New England! The weather is warming up, the kids are out of school and people are talking about vacation plans. To many people, that is the perfect excuse to stop dead in their marketing tracks. It is unfortunate to hear that people avoid reaching out to clients in June, July or…
Creating Effective Website Content
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Websites are here to stay. Long gone are the days when just having a site was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiating your experience and skills. How do you separate the best from the rest? Quality content. Google analytics proves that traffic spikes occur when…
Be Top of Mind
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A few days ago, I came across a Tweet that rings very true: “It’s not necessarily top of class that gets you hired. It’s top of mind.” This sentiment rings true across all industries and markets. The ability to provide top quality work is a given these days. Competition is wide-reaching. Often, with all other…