Resist the Urge to Take A Break From Marketing this Summer

Ahhhh…. summer time. The weather is warm, the kids are on school break and the beach is calling your name. It’s easy to just sit back and take a break from work, particularly marketing and business development. Everyone needs a vacation, right? Well, yes. Absolutely.  But not an 8 week break! It’s true that things…

Using Content To Build Visibility

We hear it all the time:  Content is King. It is a vintage phrase that continues to hold on strong. After all, content marketing is a proven tool for reputation building. However, not all content is worthy of the crown. Generally speaking, well written and positioned content is a powerful tool for business development because…