Why Use Infographics?

No matter what industry you work in, good and informative content is crucial to effective marketing. What is considered content?  Lots of things, but typically the first thing that comes to mind is written material.  No doubt…articles, advisories and commentaries are super tools.  However, I am seeing more and more infographics being used to communicate…

Good Service Makes You Pause for the Best Reasons

I had two great service moments that I feel compelled to share. Not because the acts were particularly profound, but because they made me pause for just a minute and feel good about the businesses I chose to patronize.  It has been a while since I have had such positive customer service experiences. All the…

Create a Content Development Plan

We all know the saying “content is king.”  But creating content doesn’t always come that easily.  The first step to creating content that works for your needs is to come up with a development plan that is easy to execute upon.  So, here are some simple steps to get the creative content juices flowing… Identify…