The ‘Take Ten’ Approach to Marketing

I often hear people say they don’t have time to market their practice.  People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do.  Nonsense.  We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…

Being Nice Matters

We have a simple rule in our house:  ‘Be nice to everyone no matter what.’  My kids look at me quizzically on this mantra from time to time. They know the truth.  Reality is…not everyone is nice to them all the time.  So, why should they be nice back?  I just smile and tell them,…

Your Personal Brand

I have been coming across the term “personal brand” more and more these days. Most recently in a blog post by Jeff Bullas.  His post focuses on developing your personal brand in social media.  It is a great post that reminds me of some important criteria for developing a brand.  Here are two of my…