I love this time of year! Sure, it is filled with to do lists, end of year wrap-ups and plenty of commitments. But, what I think is both therapeutic and important is self reflection on the last 12 months. I understand the holidays can be challenging for some folks, and I always try to remain…
Make the Most of Late Summer Marketing
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We have all said it… ‘no one is around in the summer. I’ll start marketing in September.’ Unfortunately, this is misguided thinking. Summertime is a great time to be planning and executing on your marketing plans. Because, the reality is that marketing during the summer is no different than the rest of the year. Yes,…
Slower, but Not Slow…
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I’m sure it varies somewhat depending on industry, but it seems that the proverbial ‘summer business slump’ isn’t as prevalent as it used to be. Clients and colleagues tell me a similar story: ‘business is slower, but not slow’. Given the economic downturn of recent years, this is good news for business. My next question…