6 Action Based Marketing Steps
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I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer. The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take. (So, yes… you are right that the title of this post says 6 steps. The…
The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…
It’s January and we are all taking about setting those pesky New Years resolutions. It is funny that people spend so much time fretting about setting resolutions and then abandon them so quickly. Perhaps it’s time to consider resolving to avoid resolutions? Consider this… what about setting one short-term goal a month, rather than setting…