Do you know that December 31, 2015 is just 10 short weeks away? As Halloween approaches, many people turn their thoughts towards holiday shopping and a rigorous search for winter gear. (Especially after the record snowfall we had in Boston last year!) There is so much to do during the holiday season– it is easy to lose focus on business goals.…
Dog Days Marketing
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It’s the ‘dog days’ of summer. According to Wikipedia, the expression ‘dog days’ refers to the hot, sultry days of summer in the areas around the Mediterranean Sea. Early civilizations would celebrate the rising of Orion’s dog constellation in July and August. The image of ancient people lounging around at night as they cooled off from a hot day, looking to…
Content marketing is a most effective tool for marketing businesses and firms of all types. In 2015, marketing experts predict that content marketing will remain the go-to tool for not only standard marketing, but also for building a reputation for thought leadership. Effective thought leadership strategies have always showcased niche knowledge through well written and cleanly presented content. However, to get…