Think Cross-Service, Not Cross-Sell
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I was recently discussing the topic of cross selling with a client. As an internal marketing professional, she has a lot of experience with how to deepen relationships with and amongst her attorneys. She offered some thoughtful insight into the psychology behind the often unsurmountable task of selling more services to existing clients. I have to share her perspective! (By…
The past 6 weeks of winter have certainly been a difficult test for New Englanders. Basic things we were once able to do every day have now become quite difficult– two lane roads are now one lane, public transportation doesn’t run a typical schedule, ice damns are causing indoor floods and towering snow banks are causing blind spots…
As the Boston area continues to get pummeled with snow storm after snow storm this winter, people are finding themselves home a lot more than usual. This may seem like the perfect opportunity to hunker down and get things done. But are you struggling to focus? Somehow, Boston has been brought to a grinding stop while…