Service Defines Client Experience
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Providing personalized service to clients will enhance their overall experience with you and your business. A positive experience may include simple gestures such as asking for their opinions, providing value added services, or following up on conversations without being prompted. These seemingly small offerings build loyalty into your customer relationships. I have seen it time…
Make It Personal
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When I meet someone who runs a small business or a law firm, I am often asked… with so many choices for how to market my services, where should I begin? In my mind, there is only one answer. Make it personal. Building long-term, trusting relationships with clients and referral sources is one of…