Summertime Marketing
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It is finally summertime in New England! The weather is warming up, the kids are out of school and people are talking about vacation plans. To many people, that is the perfect excuse to stop dead in their marketing tracks. It is unfortunate to hear that people avoid reaching out to clients in June, July or…
Building Relationships for a Lifetime
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I often cover the topic of relationship building within the context of business development– a topic I hold in very high regard. Relationships are key in everything we do. Being connected to people we like keeps us vibrant. It helps us strive to be our best and produce results. Here are a few tips for…
The Golden Rule
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The Golden Rule… treat others as you would want to be treated yourself. We have probably all heard this statement in our personal lives, but does it apply to our business lives? Absolutely! I encourage clients to follow the golden rule in their business development efforts. By applying the most basic human elements to…