Surviving the Winter of Business Development: Nurture Relationships Until They Bloom
The past 6 weeks of winter have certainly been a difficult test for New Englanders. Basic things we were once able to do every day have now become quite difficult– two lane roads are now one lane, public transportation doesn’t run a typical schedule, ice damns are causing indoor floods and towering snow banks are causing blind spots that could unnerve an Indy driver. All of this can certainly get you down.
But we can’t let it! According to the calendar, spring is only 16 days away and I see the signs despite the white landscape. The morning birds are singing, the trees are starting to get a reddish glow and the days are getting longer. We have no better choice but to power through and let nature take its course.
Sometime business development can feel like a long, hard winter that will never end. Even the best planned efforts can get side-railed by other distractions and difficulties. New business sometimes feels like it is buried under layers of competitors and reaching it seems impossible. What to do?
STOP. Yes. Stop the downward spiral! Don’t get discouraged. Listen for the signs that people send when they trust and like you. Faithfully work at developing your relationships every day. Business will bloom if you persistently build meaningful relationships over time and ask for the work. Specifically, understand and prioritize your target audience, be yourself, offer help and build visibility. You will see the rewards if you consistently get out and make the effort to uncover new work. Don’t give in to the excuses that cover your pathway– shovel them aside and keep moving forward. Afterall, spring keeps coming back no matter what old man winter throws at us! I promise you that.