Creating a marketing plan is an important step towards bringing in new business. Before you draft a plan, there is some considerations to think through. Do you know what you want to accomplish with your plan? Do you understand what your contacts may be looking for? Do you know how visible you are at this…
Relationship building is crucial to lots of things in life, both personally and professionally. I think most people would agree that daily life is more rewarding when you surround yourself with people who you connect and collaborate with. Everyone builds relationships a little differently, but one fact is universal. Without relationships, you simply can not achieve an optimal…
Cross servicing (a.k.a.: cross selling) is a crucial piece of successful law firm business development programs. In my conversations with attorneys, I often find that there is a universal struggle with how to start the cross servicing process. When evaluating your firm for successful cross servicing initiatives, it is important to make sure your team has the…