Don’t Lead with NO

I was listening to a story on NPR recently that caught my attention.  It wasn’t the topic of the story that was memorable.  It was a statement made by the speaker.  It was simple:  “Don’t lead with no.”  This sentence could have slipped by unnoticed so easily.  For me, the message rings absolutely true. It…

What Makes an Emerging Issue, Anyway?

I attended a great program on content marketing yesterday at the monthly educational luncheon of Legal Marketing Association’s New England Chapter. The speakers, Robert Algeri of Great Jakes, and Doug Stern, a freelance writer, spoke about how to create excellent content to make your online marketing success soar. I was really interested in everything they had to…