You have heard it from me plenty of times, but I will say it again. Business Development is all about building long-term, trusting relationships. Support your business development efforts with marketing tools and you will have a well-rounded approach. Today I want to share my top 5 recommendations for marketing your services: Personal networking and…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…
Triumphant Tweeting
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Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way. At first blush, I totally get it. They see it as a…