Content marketing is a most effective tool for marketing businesses and firms of all types. In 2015, marketing experts predict that content marketing will remain the go-to tool for not only standard marketing, but also for building a reputation for thought leadership. Effective thought leadership strategies have always showcased niche knowledge through well written and cleanly presented content. However, to get…
Setting Goals in Steps: A 2015 Strategy
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As 2015 quickly approaches, my thoughts naturally turn to making resolutions and setting goals. Research shows that people who define and write down goals make more progress than those who don’t take the time to record them. So, here is a little secret I uncovered several years ago… goals do not need to be lofty or…
The holiday season can be a wonderful time of year. Unfortunately, many of us get stressed out… the feeling like we can’t keep up with the multiplying demands creeps in. Specifically, I hear people stress over how to continue marketing efforts through this season. What can we do? Balancing the end-of-year work commitments with the trips to the…