Happy 4th of July!
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The 4th of July always gets me thinking about independence and freedom. Americans are so fortunate to have the freedom to make choices, lots of them! With Independence Day fresh in our memories, I encourage everyone to act upon their right to choose in these specific ways: Choose to be successful. Success is not about…
The ‘Take Ten’ Approach to Marketing
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I often hear people say they don’t have time to market their practice. People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do. Nonsense. We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…
Working that Website Content
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Long gone are the days when just having a website was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiation. So, how do you separate the best websites from the rest? Quality content. Website analytics prove that traffic spikes occur when meaningful content is added. The analytics tools…