The Three Steps for Forming Habits

I often ask people about their marketing programs…what marketing are you doing and how is it going for you?  People usually can identify marketing activities fairly easily.  It is the second part of my question that becomes more troublesome. Many people reply that they just can’t seem to stick to it. A lot of marketing…

Writing for the Web

I write a lot of content for all types of people and venues.  Regardless of the topic, most of my product appears on websites and blogs. Given the transient nature of website and blog visitors, it is crucial to follow some basic best practices in order to connect with the reader.  Here is a brief…

Winning Tips for Referral Business

All businesses rely upon referrals to some degree. Regardless of your industry, it is incredibly important to live up to the compliment when someone refers business your way. Don’t let that person down… perform at your best and you will find that they will refer more business to you in the future. Here are a…