10 Weeks and Counting

December 31, 2012 is just 10 short weeks away from today.  Wow…  how did that happen?  Like many of my friends and clients, I am starting the annual ritual of reflecting on what took place over the last 10 months. With the end of the year facing me, I always want to complete the year…

The Essential Quick Pitch

Everyone needs a quick pitch and summer is a super time to develop it.  No, I am not talking about baseball, nor am I referring to a sales pitch. I am talking about a very brief sentence or two that you use to introduce yourself in a casually, socially acceptable way.  Summer is a great…

The ‘Take Ten’ Approach to Marketing

I often hear people say they don’t have time to market their practice.  People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do.  Nonsense.  We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…