The ‘Take Ten’ Approach to Marketing

I often hear people say they don’t have time to market their practice.  People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do.  Nonsense.  We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…

DIY Marketing… Making Choices

I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’  There are so many things that solo practitioners and small law firms may do to market their practices.  My colleague, Kirsten Lovett, and I want to…

Why Meeting In Person Is A Must

I came across an article “5 Reasons You Need to Meet in Person” (Inc. Magazine) that struck a cord with me.  The author, Rene Shimada Siegel (@renesiegel), did a nice job reminding readers that it is easy to use email, social media or phone calls as your only source of communication, but by doing so, you…