Be That Someone
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I attended the Legal Marketing Association’s New England conference recently and heard a great speaker, David Freeman. He gave the group so much to think about, but perhaps the one point that keeps ringing true to me is summed up in this one statement: “Be the someone that someone knows.” This concept is so true!…
Key Skills for Achieving Success
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We all have skills, albeit some stronger than others. Some skills we use more frequently, some with more success. I often get asked to look into the future and determine what is needed to remain relevant in such a fast changing environment. But, what are the key skills for succeeding in marketing your practice or…
It’s in the Follow-Up
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Yes. First impressions matter. Alot. But, I argue that sincere follow-up matters more. Why? Because if you don’t follow-up, you are forgotten as soon as you move on from the conversation. Why spend all that time attending networking events, meeting new people and gathering their business cards if you aren’t going to take a few…