Focus. It is a crucial element to success. I am not talking about minimizing environmental distractions, although that is helpful. I am talking about focusing your targets, pitches and short-term goals. Think about it. Which is more attainable? To “lose weight” or “lose 5 lbs over 10 weeks.” Having a clearly defined path helps you…
I often speak with lawyers and business owners about cross selling their services. My message: cross selling is not really selling, but actually service. Think about it… no one wants to sell or be sold to. But everyone wants to be well-served. So where do you start? Let’s begin with one basic foundation. Show your team’s…
End of Summer Marketing
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We are officially in the dog days of summer. Hopefully everyone can grab a few more days on the beach, enjoying backyard BBQs and take a few more dips in the pool. In between recharging your batteries, keep up on your relationship and business development so that September doesn’t find you in a scramble to catch up.…