End of Summer Marketing

We are officially in the dog days of summer. Hopefully everyone can grab a few more days on the beach, enjoying backyard BBQs and take a few more dips in the pool.  In between recharging your batteries, keep up on your relationship and business development so that September doesn’t find you in a scramble to catch up.  Here are a few things you can do to keep yourself up to pace:

  • Review your marketing plans and adjust actionable items for success in the last quarter of the year.
  • Reducing clutter in your workspace, archive closed files and clean your desk.
  • Reassess your website, including its content and images.  Does it still reflect your business goals and speak to your desired visitors?
  • Use social media to keep top of mind.
  • Update your contacts and make sure they are in your database in useable form.
  • Email your top prospects, clients and referral sources to check in before things get busy.  Book lunches, coffees and other touch points.
  • Write an article for publishing in a trade or business journal.

Regardless of how you choose to spend the last month of summer, use this beautiful time of year to rejuvenate your marketing plans.  You will earn a successful fourth quarter by scheduling yourself to spend time marketing now.  Don’t forget to take time to assess where you have been for the first 7 months of the year… mark your progress and note what you have left to do. Come September, you will be ready to hit the road running!

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