Law firms want (and need) lawyers to bring in business. And to some, that requirement can feel daunting. You know you need to develop routines that foster time devoted to developing productive relationships, build skills for making yourself visible and be patient with the process. But sometimes you are so busy doing client work, the…
Using Content To Build Visibility
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We hear it all the time: Content is King. It is a vintage phrase that continues to hold on strong. After all, content marketing is a proven tool for reputation building. However, not all content is worthy of the crown. Generally speaking, well written and positioned content is a powerful tool for business development because…
I don’t think anyone would argue that 2020 was not the brightest nor best year personally or professionally. But now that it is gone, how do we approach marketing and business development in 2021 under the continued restrictions and safety concerns? Through online tools. More people are using technology to connect with people, educate themselves…