Working that Website Content
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Long gone are the days when just having a website was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiation. So, how do you separate the best websites from the rest? Quality content. Website analytics prove that traffic spikes occur when meaningful content is added. The analytics tools…
Blogging…the On-the-Go Marketing Tool
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To stay top-of-mind in the competitive race for developing new business and maintaining fruitful relationships, many businesses and individuals are turning to blogging. Blogging is one of the best tools available for building your reputation as a knowledgeable resource in a specific area. Blogs are the ‘on the go’ marketing tool that can be published…
Your Personal Brand
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I have been coming across the term “personal brand” more and more these days. Most recently in a blog post by Jeff Bullas. His post focuses on developing your personal brand in social media. It is a great post that reminds me of some important criteria for developing a brand. Here are two of my…