Why Do We Share On Social Media?
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Social media is an important piece of a smart law firm’s marketing plan. But sometimes lawyers feel nervous about sharing on these platforms. It’s common for people to feel self conscious or worried about sharing on these platforms. I recently took a social media masterclass of sorts through the Legal Marketing Association and came upon…
I don’t think anyone would argue that 2020 was not the brightest nor best year personally or professionally. But now that it is gone, how do we approach marketing and business development in 2021 under the continued restrictions and safety concerns? Through online tools. More people are using technology to connect with people, educate themselves…
Listening is a critical tool for successful business development. You know what I am talking about… not just hearing what someone is saying, but rather soaking in the detail, understanding where it can lead and giving back to conversations appropriately. There are many tools for listening to your potential buyers, but social media leads the…