New Year, New You? What Does Your Online Presence Look Like?

I don’t think anyone would argue that 2020 was not the brightest nor best year personally or professionally. But now that it is gone, how do we approach marketing and business development in 2021 under the continued restrictions and safety concerns? Through online tools. More people are using technology to connect with people, educate themselves…

Can You Hear Me Now? Practicing Social Listening

Listening is a critical tool for successful business development. You know what I am talking about… not just hearing what someone is saying, but rather soaking in the detail, understanding where it can lead and giving back to conversations appropriately. There are many tools for listening to your potential buyers, but social media leads the…

Yes, You Can Use Instagram for Legal Marketing

We live in a visual world. Photography is a powerful tool for telling a compelling story. It’s no mystery that people are quite comfortable using photography through social media outlets. Twitter, Facebook, Instagram and Linked In are filled with photos associated with a range of stories. More and more, businesses are realizing that the old…