It’s in the Follow-Up

Yes.  First impressions matter.  Alot.  But, I argue that sincere follow-up matters more. Why? Because if you don’t follow-up, you are forgotten as soon as you move on from the conversation. Why spend all that time attending networking events, meeting new people and gathering their business cards if you aren’t going to take a few…

Why Law Firms Need to Use Social Media

There are many compelling reasons driving law firms to use social media in their marketing mix.  If you are still having trouble getting your firm on board, here are a few things to share with your leadership. Keep pace with the competition. Although I never advocate for firms to undertake initiatives just because everyone else…