6 Action Based Marketing Steps
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I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer. The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take. (So, yes… you are right that the title of this post says 6 steps. The…
The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…
By now, many people know I have a mantra about relationships. Perhaps it’s a philosophy, a dream or even a rant… but to me, life is all about relationships. Whether you are building new friendships or new business, relationships matter… a lot. They are the foundation of everything we know as a human race. That’s…