Cross Servicing: Does Your Team Have the Criteria to Be Successful?

Cross servicing (a.k.a.: cross selling) is a crucial piece of successful law firm business development programs. In my conversations with attorneys, I often find that there is a universal struggle with how to start the cross servicing process. When evaluating your firm for successful cross servicing initiatives, it is important to make sure your team has the…

More Snow Keeping You Home… Why Not Add More Marketing?

As the Boston area continues to get pummeled with snow storm after snow storm this winter, people are finding themselves home a lot more than usual. This may seem like the perfect opportunity to hunker down and get things done.  But are you struggling to focus?  Somehow, Boston has been brought to a grinding stop while…

The Art of Small Talk

It is summer and the social calendar is booked with all kinds of activities!  Whether you are attending a business event or a personal BBQ, you will be in face-to-face situations where you will need to strike up a conversation.  This prospect strikes fear in many people. I often hear that people say they “dread small…