What Did You Expect?
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I had a fantastic conversation with some colleagues last week on the broad topic of business development. We bantered back and forth about the challenges and rewards of our collective roles within and outside of law firms as we prepared for the panel discussion I will be moderating at the annual Legal Marketing Association’s New…
Using Social Media… Where to Begin
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Businesses are increasingly adding social media as a marketing tool to gain exposure for their services and products. But the big question remains… “where do I start?” Establishing an effective social media presence for your business can feel overwhelming, but it doesn’t have to be that way! Consider these tips for getting started. Set Goals:…
I am often faced with a repeating thought: ‘I just can’t get it all done… I need more time!’ My clients tell me the same thing when we talk about their marketing and business development efforts. They have good intentions, but somehow the days slip by when the ‘to do’ lists and multiple interruptions get…