Make the Most of Late Summer Marketing
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We have all said it… ‘no one is around in the summer. I’ll start marketing in September.’ Unfortunately, this is misguided thinking. Summertime is a great time to be planning and executing on your marketing plans. Because, the reality is that marketing during the summer is no different than the rest of the year. Yes,…
Why Use Infographics?
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No matter what industry you work in, good and informative content is crucial to effective marketing. What is considered content? Lots of things, but typically the first thing that comes to mind is written material. No doubt…articles, advisories and commentaries are super tools. However, I am seeing more and more infographics being used to communicate…
How Content Helps You
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I was so pleased to have spoken at the In Practice law conference today in Hartford, CT. My co-presenter, Kirsten Lovett, and I presented a program called: “Repurposing with Rewards: A Guide to Creating Website and Social Media Content”. We had a fantastic room of attendees (who I hope walked away from the presentation with…