Just do it… there is no better time.
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One of the biggest business development challenges facing businesses is sustained, focused action. Planning is the easy part– selecting goals, determining your pathway and documenting the plan. It can even be fun! It is after the marketing plan is written that the true struggle begins. Why is that? Planning feels like action. It is…
Make It Personal
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When I meet someone who runs a small business or a law firm, I am often asked… with so many choices for how to market my services, where should I begin? In my mind, there is only one answer. Make it personal. Building long-term, trusting relationships with clients and referral sources is one of…