Staying Memorable
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As we usher out 2012 and welcome in the new year, it is the perfect time to take note of what went well and what changes we may want to make in the new year. In reading through some of my notes from over the year, I see a theme running through them. Many of…
Sales Take Time. Don’t Give Up!
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I came across an interesting statistic recently. In any sales environment (including professional services), research shows that it takes 8 ‘no’ responses from one individual before a sale is made. Eight! That is a lot of no’s! Here is something even more interesting. 52% of all people trying to make a sale give up after…
Be That Someone
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I attended the Legal Marketing Association’s New England conference recently and heard a great speaker, David Freeman. He gave the group so much to think about, but perhaps the one point that keeps ringing true to me is summed up in this one statement: “Be the someone that someone knows.” This concept is so true!…