The Essential Quick Pitch
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Everyone needs a quick pitch and summer is a super time to develop it. No, I am not talking about baseball, nor am I referring to a sales pitch. I am talking about a very brief sentence or two that you use to introduce yourself in a casually, socially acceptable way. Summer is a great…
Why Law Firms Need to Use Social Media
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There are many compelling reasons driving law firms to use social media in their marketing mix. If you are still having trouble getting your firm on board, here are a few things to share with your leadership. Keep pace with the competition. Although I never advocate for firms to undertake initiatives just because everyone else…
Being in front of clients means many different things. We all see the trend that companies are using social media to deepen relationships, build presence and communicate with clients. Law firms are largely at the starting block for using social media to market their services. If firms haven’t started learning how to use these tools,…