It’s Not If You Should Use Social Media to Market Your Firm, It’s How.
Social media used to be this new, shiny thing. When businesses started using it to market their items and services, it was an intriguingly fresh approach. Even so, lawyers were skeptical of this tool as a viable vehicle to promote their services. Now that the tools have been around for a long time, it’s become pretty clear that using social media is a legitimate tool for building visibility and credibility. The tool takes advantage of many tried and true marketing best practices. It keeps you in the moment and right in front of your networks. It is distributed in a timely and attractive fashion. And it makes you much easier to find online. All great stuff! Today, I see lawyers using mostly Linked In, but others are diving into Twitter, Facebook, Blogging, and Instagram with great success. So, how do you expand your reach on social media?
- Create compelling content that uses visuals and links back to your website or blog
- Share valuable information openly with your networks
- Broadcast your messages across many platforms
- Ask your network to react, share and add their input
- Repeat as much as possible!
If you want to learn more about how to expand your reach with social media, I invite you to reach out to me directly and to also attend the Super Marketing Conference on June 22nd in Boston.