Twitter: A Few Do’s and Don’ts
It’s hard to believe that Twitter was started in 2006! It has become a part of life for many of us. Whether you are a veteran tweeter or you are just getting started, here are a few Do’s and Don’ts to keep in mind.
- Create a handle that uses your name. Help people find you easily and build name recognition across platforms.
- Be yourself. Don’t pretend to be someone you aren’t. Honesty always shines through and supports your brand.
- Show your personality. People want to surround themselves with ‘real’ people who are smart, fun and real.
- Build a following. There are many ways to build a following, but an easy place to start is by following people.
- Be conversational. Acknowledge tweets sent to you and thank people when they retweet (RT) you.
- Complete your profile. Include a picture, put meaningful information about yourself and select a location.
- Share information. Don’t hesitate to post original content, pose questions and respond to other people’s tweets.
- Retweet any content that you find interesting, validates your point of view or could be helpful to other people.
- Offer “shout outs” to your followers or other interesting people you know.
- Don’t get caught in the time-suck. Be mindful of how much time you are spending on Twitter and make it productive.
- Don’t hide your tweets from people or keep your profile private. Remember, Twitter is built for open sharing.
- Don’t pretend to be something or someone you aren’t. It is best to be transparent and honest.
- Don’t retweet (RT) links that you haven’t read through. You need to be careful to know what you are tweeting because ultimately everything you post reflects upon you.
- Don’t follow everyone. Do make a habit of following people you think are interesting and offer value.
- Don’t be crass, use bad language or talk poorly about someone. This is a very public forum. Keep it clean!
- Don’t blatantly sell your services through every tweet. Twitter is meant as an informational stream for building relationships. By selling your goods at every tweet, you will turn people off.
- Don’t tweet about nothing. Sharing helpful information will build your reputation as a thought leader.
Twitter can be a very powerful tool for building relationships, confirming business contacts, supporting a brand and sharing information. If you take the time to use Twitter well, the benefits will be well worth it.