Take 10 to Begin

At a recent LMA New England chapter meeting, I listened intently to David Ackert discuss motivating attorneys to consistently use business development in their practices. It was a great program and I gained lots of ideas to implement. However, one thing David said really stuck with me.  It is very similar to something I often tell my clients. Marketing and business development is a learned behavior for many of us. It doesn’t just happen naturally without any effort.  People often declare that they will make a commitment to business development once or twice a year but never act upon it.  How about this:  instead of making an annual commitment to business development activities, let’s try starting with a daily 10 minute commitment each week?  Instead of starting to market your practice or business in January or September, don’t wait.  Start Now…. yup, on February 19th.  Nothing special about today.  But it’s a good day to begin taking small steps towards your success. So, what kind of marketing can you get done in 10 minutes?  Here is a starter list:

  • Update your bio.  Make any edits that add interest, value or credibility.
  • Call your best referral sources and thank them for sending you business.
  • Connect two people you know who may benefit from knowing each other.
  • Look up the next networking event at a bar association, trade group or other business organization and sign up for the next event.  Put it in your calendar and commit to attend it.
  • Email a referral source and set up a lunch date.
  • Set up a time to visit a client on their location.
  • Use social media.  Follow clients, post status on Linked In or Facebook and Tweet a few times.
  • Walk into one of your colleague’s offices and ask them what kind of work they are doing right now.
  • Start a post/article to use on the firm’s blog or website or in your social media outlets.

Whatever activity you choose to undertake isn’t really the focus.  The idea is to make a 10 minute weekly investment in developing your relationships, building marketing communication tools and giving yourself visibility.  Once you have this habit in place, build on it.  Add 10 more minutes each week, either consecutively or on an other day. By doing something routinely, you will see the cumulative effects.  Good luck!

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