What Makes an Emerging Issue, Anyway?
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I attended a great program on content marketing yesterday at the monthly educational luncheon of Legal Marketing Association’s New England Chapter. The speakers, Robert Algeri of Great Jakes, and Doug Stern, a freelance writer, spoke about how to create excellent content to make your online marketing success soar. I was really interested in everything they had to…
Create a Content Development Plan
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We all know the saying “content is king.” But creating content doesn’t always come that easily. The first step to creating content that works for your needs is to come up with a development plan that is easy to execute upon. So, here are some simple steps to get the creative content juices flowing… Identify…
How Content Helps You
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I was so pleased to have spoken at the In Practice law conference today in Hartford, CT. My co-presenter, Kirsten Lovett, and I presented a program called: “Repurposing with Rewards: A Guide to Creating Website and Social Media Content”. We had a fantastic room of attendees (who I hope walked away from the presentation with…