Working that Website Content
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Long gone are the days when just having a website was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiation. So, how do you separate the best websites from the rest? Quality content. Website analytics prove that traffic spikes occur when meaningful content is added. The analytics tools…
Blogging…the On-the-Go Marketing Tool
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To stay top-of-mind in the competitive race for developing new business and maintaining fruitful relationships, many businesses and individuals are turning to blogging. Blogging is one of the best tools available for building your reputation as a knowledgeable resource in a specific area. Blogs are the ‘on the go’ marketing tool that can be published…
DIY Marketing… Making Choices
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I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’ There are so many things that solo practitioners and small law firms may do to market their practices. My colleague, Kirsten Lovett, and I want to…