The ‘Take Ten’ Approach to Marketing
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I often hear people say they don’t have time to market their practice. People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do. Nonsense. We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…
Blogging…the On-the-Go Marketing Tool
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To stay top-of-mind in the competitive race for developing new business and maintaining fruitful relationships, many businesses and individuals are turning to blogging. Blogging is one of the best tools available for building your reputation as a knowledgeable resource in a specific area. Blogs are the ‘on the go’ marketing tool that can be published…
DIY Marketing… Making Choices
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I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’ There are so many things that solo practitioners and small law firms may do to market their practices. My colleague, Kirsten Lovett, and I want to…