Create a Content Development Plan

We all know the saying “content is king.”  But creating content doesn’t always come that easily.  The first step to creating content that works for your needs is to come up with a development plan that is easy to execute upon.  So, here are some simple steps to get the creative content juices flowing… Identify…

How Content Helps You

I was so pleased to have spoken at the In Practice law conference today in Hartford, CT.  My co-presenter, Kirsten Lovett, and I presented a program called: “Repurposing with Rewards: A Guide to Creating Website and Social Media Content”.  We had a fantastic room of attendees (who I hope walked away from the presentation with…

Practice Makes the Difference

I was reminded of a very important, very underutilized tool this weekend… practice! Sure… the tool seems so simple, but it is so often overlooked.  It became very clear to me in a recent encounter with my teenage son.  He and some buddies made a golf date and needed to set up a tee time.…