The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…
By now, many people know I have a mantra about relationships. Perhaps it’s a philosophy, a dream or even a rant… but to me, life is all about relationships. Whether you are building new friendships or new business, relationships matter… a lot. They are the foundation of everything we know as a human race. That’s…
Linked In has quickly become a component of many law firm marketing plans. Recently, the ABA Journal reported that a New York ethics opinion states that law firms may not describe their services within the “specialties” section of Linked In. It clarifies that only appropriately certified lawyers may list specialities, as long as they comply…