I couldn’t begin to tell you what it means to me to have been recognized at the “Your Honor Awards” ceremony in Boston last week. My beloved trade association, the Legal Marketing Association’s New England Chapter, has always been a huge part of my professional life. I first joined in 1998 as a means to…
Linked In: A Few Do’s and Don’ts
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It is clear that Linked In is an important component to any marketing strategy. There are certainly veteran users of Linked In, but new users are coming in every day. Whether you are new to the tool or not, it never hurts to review a few DO’s and DON’Ts for smart posting. Here are just…
Take 10 to Begin
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At a recent LMA New England chapter meeting, I listened intently to David Ackert discuss motivating attorneys to consistently use business development in their practices. It was a great program and I gained lots of ideas to implement. However, one thing David said really stuck with me. It is very similar to something I often…