Engagement is the Key to Successful Content Marketing

Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…

Triumphant Tweeting

Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way.  At first blush, I totally get it. They see it as a…

Practice Makes the Difference

I was reminded of a very important, very underutilized tool this weekend… practice! Sure… the tool seems so simple, but it is so often overlooked.  It became very clear to me in a recent encounter with my teenage son.  He and some buddies made a golf date and needed to set up a tee time.…